Help Local Customers Find You: Add Your Business Now

Get your share of 2 million new potential customers every month

Get a free or featured listing with StartLocal® and get a whole lot more exposure.

How do I get maximum exposure at StartLocal?

If you only need to access customers from your suburb then a free listing is all you'll need. However, if you'd like to put your business in front of targeted customers from your surrounding suburbs or from one or more whole regions then you can do so quickly and inexpensively with a Featured Listing.

Free listings vs paid Featured Listings

Your free listing will appear in your subcategories on only the suburb that your business is in (as well as relevant searches within that location). This will be from 1-3 pages depending on how many subcategories you select. It is also possible to appear on surrounding pages when potential customers do a radius expand from that page.

A Featured Listing will appear in your subcategories on every suburb page within the area you select to advertise in and will appear in a highlighted position above or to the right of the regular local businesses on that page. This could be from 5-10,000+ pages depending on which suburbs or regions you select.

How do I add a free listing or a paid Featured Listing?

Here's the short version:

This first page is for your free listing and then on the second page you'll be able to immediately see what it would cost to get a Featured Listing, how many pages of the site you will appear on and even be able to see how many potential customers would have seen your listing last month if you had been advertising then.

Here's the longer version:

To add a free listing just fill in the form on this page and validate your email address (if you haven't done so before).

To add a Featured Listing just fill in this form with your business details and then use the form on the next page to see what areas you can get access to with a Featured Listing.

Remember that there is no obligation to add a paid listing, our free listings will always be free. A paid listing dramatically increases your exposure and the geographical area from which you can get customers.

What is included in my free profile?

You'll get a detailed business profile page where new customers can get instant access to:

  • Your contact and location information (with Google map) so people can easily find your business
  • Your businesses specialties and your detailed business description so your new customers know exactly why they should choose you
  • Up to four images you can upload to show off your products or services
  • Up to three PDF documents you can upload so people can, for example, find your price list or menu easily
  • A quick enquiry form so people can easily send an email direct to your inbox
  • A link to your website (so make sure you submit a URL)
How could the Featured Listing help my business?

If you have a business that gets its new customers from more than just one suburb then a Featured Listing will ensure that your business has a highlighted position on all the suburbs (or regions) you select. This means that when a customer from another suburb is searching for your type of business, they will be able to see your listing there.

Tell me More! (Featured Listing FAQs - will open in a new window)

How much is a Featured Listing and where do I get one?

The page you are on right now is the first step out of two total steps. On the current page you can enter your details for your free listing and on the next page you will have the option to immediately upgrade your listing to a Featured Listing. You will also be able to see the exact costs and the number of extra views your listing would have received in the results pages last month if you had been advertising with that Featured Listing.

Tell me More! (Featured Listing FAQs)

Frequently Asked Questions

What makes StartLocal so special?

Glad you asked! StartLocal was created by one of the most talented teams of expert online marketers in Australia and is now one of Australia's fastest growing online business directories and local search engines.

The team behind StartLocal have together managed millions of dollars in search marketing campaigns for businesses of all sizes from small sole traders to large ASX corporations.

How can my business benefit from StartLocal?

The expertise which our experienced team has brought directly to StartLocal translates to a site that is designed for just two things:

  1. To bring targeted, qualified customers and leads who are looking for your business to StartLocal - a place where they can find exactly what they're looking for.
  2. Converting our targeted visitors directly into your new customers every month by providing your business with the greatest exposure possible.

By taking a few minutes now and adding your business listing to StartLocal you'll be increasing your exposure to your target audience!

Why is it free? What's the catch?

No catch. Your free listing will ALWAYS be free. Period. If you want more exposure you can upgrade to a paid listing or downgrade from a paid to a free listing at any time.

Do you accept all businesses?

StartLocal is primarily a local Australian business directory. We do allow online businesses that are based in Australia (with a real Australian address) and ship products to Australian addresses. This does not include online businesses that do not provide a physical product. All businesses submitted to StartLocal are approved manually by our internal team.

STEP 1: Sign in
STEP 2:Add Your Business Details

In the form below, the only fields which are compulsory are highlighted and have an asterisk (*) however the more fields you take the time to fill in the more customers you'll get from your listing.

Editorial Policy

To help keep StartLocal® consistent and to ensure that your business gets approved as quickly as possible please ensure your listing conforms to the following:

  • Please do not write sections of your text in ALL CAPS. Proper sentence case should be used.
  • Please do not use profanity in your profile.
  • Please do not use HTML tags in your profile.
  • StartLocal does not allow adult content of any kind.
  • Please do not upload pornographic or illegal pictures or include a link to a website that contains either of these.

Please note that the above editorial policies are in addition to the terms and conditions.

To help us avoid declining your business by accident, if you think we'll have any doubts about whether it is a local business please include in your about section what type of local presence you provide so that people searching will know how they can reach you locally.

Online Business Terms

Online businesses must meet the following additional terms:

  • To be classified as an online business, the primary interaction between you and your customers must be your website.
  • You must include a working Australian phone number.
  • You must include an Australian postal address (not necessarily a physical address; this can be a PO Box).
  • Websites must sell products or services to Australians.
  • Your website must not sell prohibited or illegal products or services.
  • Your website must not be under construction.
  • The primary purpose of your website should be to offer a product or service for sale. Your website must not be advertisement heavy. (Info sites or sites consisting of mostly affiliate links will be rejected.) reserves the right to reject sites that have been listed solely for lead generation purposes. Spamming our directory with multiple sites for the one business will result in all of your profiles being removed.





The short description field is shown to prospective customers on the search results page. Having an attractive description helps differentiate your business from its competitors and can ultimately help gain you more business by increasing the number of clicks through to your profile.

It is complusory for all businesses to fill out this field. It is highly preferable to make your short description UNIQUE (and not just pasted in from your website). Simply entering a list of keywords will result in your free listing being declined.


200 characters left (*min. 50 characters)

  STEP 3: Address

<Please Enter Your Postcode Above>


<Please Enter Your Postcode Above>


<Map Loading... Please enter more address details above.>

  STEP 4: Categories

<Enter 3 or more characters in the box above to search for categories to add>

<No category found>


<Please Search for Categories Above>


Describe the services you offer in each category you have selected in 50 - 120 characters. For example, a security guards and patrols business might enter "Expert personal security consultant. 10 years experience and an average of 95% crime reduction on our watch. Free initial consultation". These fields are compulsory and will help generate your profile more clicks from the search results on Start Local. It is highly preferable to make your short description UNIQUE (and not just copied from your website). Simply entering a list of keywords will result in your free listing being declined.

  STEP 5: Special Offer

200 characters left

  STEP 6: Specialties and Establishment Date
  STEP 7: Business Tags

No tags have been added yet. You can add up to 5 product tags and 5 service tags using the form on the right. Adding all ten tags to your business will really help your customers find you and, while not compulsory, it is highly recommended. A description must be included for each tag you add.


Please select a tag to edit.

Tag Name
Brands (comma delimited)
This is a:
  STEP 8: Trading Hours

Please enter your trading hours below:

  Monday Tuesday Wednesday Thursday Friday Saturday
Opening Time:
Closing Time:
  Sunday Public Holidays
Opening Time:
Closing Time:
  STEP 9: Logo

You can upload your businesses logo which will be seen on your business profile page and will be used to enhance your listing in the StartLocal® search results. Highly recommended!

  STEP 10: Images

You may upload up to four images (in addition to your logo) you think customers would find useful. This may be images of your office, location, menu items, previous work etc. Please note that all images are checked and offensive images will not be posted. You can only upload images in .jpg or .gif format. Maximum file size is 3MB per image and resolution should be 800x600 or below.

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  STEP 11: Documents

You may upload up to three documents you think customers would find useful. This could be documents like menus, price lists or anything else you think would be appropriate. Please note you may only upload documents in a .pdf format. The maximum size for documents is 3MB.


300 characters left

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STEP 12: Terms and Conditions
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